Q: Why is using an online service like Ancestry.com better than me simply travelling to libraries, state departments, individual sites and doing Google searches? What is the value in using a paid service instead?
A: Because I can't travel to repositories in my pajamas.
I think it's important to remember that a using a paid subscription site is not unlike going to a repository. It's essentially the same as going to a library or archive and using the records that are in that one repository; the main difference is how you access the contents. Ancestry's subscription fees are much cheaper than the travel costs would be, if I were to travel to a big library in a different town. On the other hand, if I were at the big library, I might find more records there than I can find through Ancestry; there are many many things which are not available online. The value of any repository, online or real-world, is in understanding the collections which are available and knowing how to make use of them.
Ancestry.com especially advertises itself as a place for "one stop shopping" but I find it most effective to take information from one site and use what I learned to search at others. So I recommend that everyone who has been locked in to using one site exclusively to take a look around and see what you can find by searching at multiple sites.
What you won't get at a real-world repository are all the social-networking bits of Ancestry. The message boards, the online trees, being able to connect with other researchers. Those things are fun and can be useful, but they are not always good, because if someone goes astray and makes a bad connection in their tree, and a dozen people come along and copy it, a new Ancestry user is likely to say "a dozen people have this in their tree so they must be right!" -- not realizing that the other users have all copied the mistake from each other.
There are also things that can be gained from a website such as Ancestry.com that a user can access without a subscription. Reading the Learning Center articles can be done for free, and even if you decide not to subscribe, you can learn a great deal about what records exist and how to search for them. My advice for anyone considering any paid service is to see what can be accessed for free -- not just the record collections, but the help center articles. Read their advice and search tips, watch the videos on YouTube, practice with the free collections, and learn how to use the system, before you sign up for the free trial and before you spend your money.
The decision on whether to subscribe ultimately depends on coverage for me; if a site doesn't have records for the area I am studying, there's no point in my paying for it. But learning new search strategies, and understanding what records were collected and why, is always useful, because I can take that experience to another site which does have the coverage I need.
See also: Catch 22: how do you know if a data provider's sub will be valuable to you — before you subscribe? for an example of how I evaluate the search engine of a website before I subscribe.